Prior Perception Of Marketing And Marketing - 1832 Words

Prior Perception of Marketing Before embarking on this new marketing journey my only exposure to marketing was your basic intro to marketing (marketing 101) undergraduate class. As that was many years prior, the remnants of that course I still remember are the rudimentary concepts of the marketing mix or the four P’s of marketing; product, price, promotion, and distribution also known as place. While I can appreciate the cart must come before the horse and groundwork and concepts ought to be understood first, I feel like my first marketing class was too heavily focused on basic concepts. I certainly appreciate the fundamentals of marketing, however, after taking the Marketing Strategy course with Dr. Rustogi, I feel as though I’ve learned†¦show more content†¦What I have come to realize is that more often than not companies and people spend too much time talking and not enough time listening†¦ listening to what customers truly need or want. Unfortunately, as a result, products and serv ices provided have no real benefit or use to customers. As â€Å"everything culminates in the customer experience† it is imperative for businesses to produce or provide products or services their customers want (Rustogi, 2015). In addition, businesses need to be aware of the perceived benefits their products or services offer so they can drive those benefits through in all of their marketing, advertising, and promotional efforts. Throughout this course I’ve had to learn to adopt a more customer centric approach to marketing. A customer centric approach involves formulating strategies that are largely concerned with extending and promoting benefits to customers. An approach of this caliber requires managers to take responsibility for the customer experience prior, during and after a sale. Businesses who make the most of a customer centric approach can add value by differentiating themselves from competitors who do not offer the same experience. Furthermore, employing a customer centric approach will allow businesses to build customer satisfaction as well as encourage lifetime customers. As longtime